Financial Advisor Lead Generation

TABLE OF CONTENTS

Financial Advisor Lead Generation Strategies That You Must Know

Effective lead generation has become a crucial growth factor for financial advisors. Traditionally, they rely on their existing clients’ word of mouth to grow their business. However, more is needed to generate quality leads and sustainable growth. 

Lead generation for financial advisors could be a challenging and time taking process. Using a single strategy might not help in financial advisor lead generation. Therefore, they must combine old and new techniques to survive in the competitive market.

Why is Financial Advisor Lead Generation Important?

Source: Indigomarketingagency

Effective lead-generation strategies can help financial advisors in the following ways;

1. Improves Trust and Credibility

The entire finance industry works with trust and credibility. As a financial advisor, you must also build trust and credibility among your clients. They will rely on your consultancy to enable them to make better financial decisions. For this reason, clients demand a trust factor to choose the right financial advisor from the vast competition. Effective financial advisor lead generation will depend on your portfolio, services, qualifications, and business profile.

2. Improves Online Visibility 

People use their smartphones or computers to find relevant businesses on the internet. Therefore, building an excellent online presence can contribute to better lead generation for financial advisors. People will engage more with your brand with a better online presence. By using digital marketing techniques, you can ensure this.

3. Complete the Funnel 

It would help if you had a proper funnel for potential clients who are likely to do business with you. Otherwise, you will be chasing each client when you need work. When you take financial advisor lead generation services, you will have more room for both clients and potential clients.

4. Strong Brand Awareness

Whether you use direct marketing or digital marketing, both can contribute significantly to creating brand awareness. Effective lead generation for financial advisors requires consistency to spread the message and build brand image.

With consistency, you can build trust among potential and existing customers. For example, if you target high-wealth clients, you must make a brand with a premium image. Every marketing content should also reflect the image you are trying to create.

Direct Mail for Financial Advisor Lead Generation

Source: Marketingcharts.com 

Using direct mail marketing can enable financial advisors to have pinpoint accuracy while targeting the demographics of their desired clients. The financial service industry is moving towards investing in direct mail marketing.

Direct mail marketing makes the most straightforward tool to communicate with clients, prospects, and customers. Material like letters, flyers, postcards, brochures, and others can be very effective in financial advisor lead generation.

How Financial Advisors Find Leads? 

Lead generation for financial advisors could be a challenging process. However, with the right mindset and preparation, you can follow these methods;

1. Purchasing Leads

Financial advisors often choose to purchase leads to propel their financial advisor lead generation strategy. They do it initially to kickstart the lead generation process and get some business. Moreover, this method is faster than inbound marketing or referrals.

2. Learn Your Target Audience

Knowing your audience is crucial to a financial advisor’s lead generation plan. It would help if you cleared your priorities regarding which individuals or businesses you want to target. Check on their requirements that you can meet with your services and expertise. When you define your target audience precisely, you can generate high-quality leads.

Once you have a clear idea about the target audience, it will help lead generation for financial advisors and drive better results.

3. Don’t Get Demotivated by Costs 

You should be more skeptical about the costs while buying leads lists. However, go for something other than cheaper lists, as they might not give you quality-driven results for your financial advisor lead generation campaign. These more affordable lists might come under your budget, but the poor quality might not lead to any new business.

You can purchase fewer leads if you cannot afford the price tag of good quality lists. It would help you start your sales campaigns and support lead generation for financial advisors.

4. Testing Your Lists 

You must test your lists before you launch any financial advisor lead generation campaigns. The PostGrid Address Verification API can help you generate accurate test case results. Furthermore, financial advisors can create and personalize their campaigns with our Print Mail API. It helps them send direct mail to lists and analyze the reports with the dashboard.

5. Using Exclusive Leads 

These lists are exclusive and can only be the property of a single buyer. Leads purchased in this way can be used only by the buyer. It is the only one who can access or utilize the list for their financial advisor lead generation plan.

Although expensive, these leads are more helpful and practical than ordinary leads. You always have competition when buying standard leads for lead generation for financial advisors.

Direct Mail and Email for Financial Advisor Lead Generation 

Most new financial advisors need an idea about the right marketing strategy and search for an effective and easy way. Both email and direct mail marketing are known to be the most effective strategies.

You can use trigger-based mail marketing to reach people who have visited your website but have yet to do business. It increases your response rate by sending the correct message to the right potential customer at the right time.

Here’s what you can do with the PostGrid Print Mail platform;

1. Automatically Triggering Postcards and Letters 

Our Print and Mail API enables you to send postcards and letters by direct mail automatically and seamlessly. Therefore, you can automatically generate and send direct mail based on your customers’ actions.

For instance, a customer might visit one of your landing pages but needs to contact you. It means that the customer was interested in your business but has yet to speak with you. An automation system from PostGrid can create and send them mail. It helps significantly in lead generation for financial advisors and establishes a steady communication process.

2. Integration of CRM and Automation Tools 

PostGrid’s Print and Mail API allows seamless integration with Zapier, Hubspot, Salesforce, Marketo, Quickbooks, and over 1600 apps. It helps financial advisors smooth workflow while sending letters and postcards to potential clients.

Smooth integration makes managing existing clients, lead sources, financial advisor lead generation campaigns, and qualified prospects easier.

3. Various Mailing Options 

Each lead generation campaign for financial advisors might require different mailing options to suit delivery dates or speed requirements. Financial advisors can have a time-sensitive campaign; thus, they can consider PostGrid’s Print Mail API to choose from different mailing options, timings, and client preferences. If you want to reduce printing costs, then our blog: Easy ways to reduce printing costs.

4. Incredible Personalization 

Customization and personal touch are the most important aspects of direct mail marketing. Financial advisors might need email to achieve this.

People receive hundreds of marketing emails every day. Most emails go into their junk box, spam, or get ignored. Engaging your potential clients with personalized direct mail can encourage them to get your financial advisor services.

Our Print Mail platform allows you to create targeted campaigns and personal messages for your clients. By personalizing your direct mail piece, you have better chances of capturing recipients’ attention and encouraging them to take action.

5. PostGrid Template Editor 

Using templates makes it a lot easier for financial advisors to draft creative direct mail pieces even without having any designing skills. PostGrid’s Print Mail platform’s template editor provides many possibilities for financial advisors to tailor their campaigns.

The templates are highly customizable to match the needs of a financial advisor lead generation campaign. Our template editor does not require users to know any coding or programming languages.

6. Online Response Tracking 

To improve the tracking process of a direct mail campaign, you can also add a personalized URL to each direct mail piece. It would enable you to evaluate the response to determine who is responding and what action they are taking to your direct mail. You can read our blog, Top 50 best direct mail campaigns, to learn more about direct mail campaigns.

Best Lead Generation for Financial Advisors with PostGrid 

Automate your direct mail marketing pieces securely, efficiently, and compliantly with PostGrid Print Mail API. Our platform provides unlimited sending possibilities for financial services. Design highly personalized campaigns with easy integration and analytics.

High-Level Security with PostGrid 

Finance businesses must adhere to security and compliance to function in the market. PostGrid follows high-security protocols in this manner.

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Attracting Both Millennials and Seniors 

You will be amazed to know that direct mail marketing is effective for seniors and millennials. There’s a common misconception that direct mail services are only suitable for seniors, but millennials also show great interest in reading direct mail pieces.

Firstly, seniors still need to be inclined toward digital marketing material. Instead, they still prefer paper-based marketing to digest new information. Therefore, direct mail marketing for financial advisor lead generation could be a great way to keep this audience more engaged. Moreover, the financial industry can have the best impact by using this type of marketing because it requires trust and credibility.

Secondly, it is an entirely wrong concept that millennials prefer something other than reading paper-based marketing materials. This generation treats physical mail as novelty items and has a better impression on the business.

Digital marketing materials can be overwhelming sometimes and create hindrances in their ability to make financial decisions. For this reason, they want quick and straightforward advice to get started, and thus they are more inclined towards direct mail. Financial advisors can generate more leads by using this strategy.

Playing on the Digital Ground

Source: TheFinancialBrand.com

Apart from direct mail marketing, you can also explore digital marketing for financial advisor lead generation. Using the right tools and strategies, you can boost your sales, grow your revenue, and outperform your competitors.

You can implement the following strategies to support lead generation for financial advisors;

Build a Professional Website 

According to a report, there are over 28 million financial advisors who have built their professional websites. It clearly shows the importance of developing a business website.

A website for your financial advisory services can work like an online visit card for your business. It is vital in building your credibility and presence in the online space.

Building a website with incredible design and clear font is a great idea to expect better financial advisor lead generation. Websites with great design, typography, and smooth navigation can create a positive first impression on potential clients.

Having a professional website for financial advisors is no longer a luxury. It has become a necessity to have a robust online presence. You can follow these tips to build a website to get help in lead generation for financial advisors;

• Select a trustworthy web hosting platform and domain name for your website.
• Choose the suitable CMS to manage the website and content.
• Study other financial advisory websites to implement the best ideas.
• Create valuable and educational content to reflect and promote your services.
• Use and optimize the keywords for higher search engine rankings.

Creating Regular Blog 

Content is king on the internet! Thus, as a financial advisor, you should also create a blog to engage an audience and contribute to your financial advisor’s lead generation process.

Your website will rank higher on search engines when you consistently produce quality content. It can significantly contribute to your lead generation goals and surpass your expectations. Moreover, people are constantly searching for relevant information on the web. By creating valuable and engaging content, you can encourage people to explore your financial advisory services.

The following are the benefits of starting a blog to contribute to your financial advisor lead generation;

• Enhance Your Digital Footprint: The more valuable content you create, the more you can increase your digital footprint. Having informative blogs makes it easier for potential clients to discover you through search engines.
• Builds Trust: When you can provide solutions to your audience’s questions and problems, you give the impression of having expertise in your field. People rely on and trust experts who can solve their problems. This aspect can help you become more credible and contribute to lead generation for financial advisors.
• Keeps you top-of-mind: For potential clients still deciding whether to start a journey with a financial advisor, continuously providing valuable content can help you ignite the spark and change their minds to start a relationship with your business.

Improve Your Social Media Presence 

Building a good presence on social media platforms is helping a lot of businesses capture leads. Therefore, you can get active on social media and run different campaigns to get quality leads for your business.

According to a survey, around 80% of financial advisors have captured new leads with the help of social media platforms. However, selecting a platform depends entirely on your target audience. Start building your presence on Facebook, LinkedIn, Instagram, and other platforms.

These tips can help you with your social media presence and financial advisor lead generation;

• You have to understand your target audience before selecting a social media platform.
• You need to create a dedicated business account on various social media channels.
• Keep uploading posts consistently during the peak hours of each platform.
• You can also collaborate with popular social media influencers to gain instant traction.
• Using the right hashtags will give you exposure to the right audience.
• You can showcase your achievements and client portfolio on social media.
• You can also host social media webinars to gather attraction.
• Develop online communities that are loyal to your brand.
• Include precise call-to-action on every post.

Invest in Building Landing Pages 

They play the most significant role in online lead generation. As a finance business, you can also create effective landing pages for financial advisor lead generation.

Include effective headings, offer a proposal, and a nice call-to-action button on your landing page. Many reports claim that you can increase the conversion rate by 25% by taking the best advantage of landing pages.

These points explain the importance of landing pages that can enhance your financial lead generation strategy;

•  Landing pages help increase the average conversion rate.
• They allow you to share the most focused messages with your target audience.
• They might provide useful analytics reports.
• Landing pages introduce affiliate co-branding opportunities.

You can also include exciting call-to-action buttons on your blogs, social media posts, website, etc., to redirect to your services like e-books, newsletters, help guides, and more. These aspects attract the leads and make them voluntarily provide their contact details.

Invest in Email Marketing 

Email marketing is the most common marketing tool among businesses. Moreover, people are also getting bombarded with hundreds of emails daily. However, if you take the right approach and make your email stand out, you can create a better impact with your email campaigns. It is astonishing to note that in 2018 itself, more than 3.8 billion people were using emails.

These are some critical tips that you can follow in your email campaigns and contribute to lead generation for financial advisors;

• Add an eye-catchy, precise, and engaging subject line to the email.
• Create interesting content that engages your audience.
• Remember to add visual elements like graphics, stickers, and images.
• Select the right time to launch your campaign.
• Use the most effective email marketing and automation tool for your campaign.
• Try to segment your email subscribers into lists.

Email is a great way to boost your financial advisor’s lead generation rate. It enables you to connect directly with your target audience and promote your services and other business information. Moreover, you can tailor and improve your emails by learning from the response rate.

Get More Online Reviews 

Getting online reviews from your clients can work silently in the financial advisor lead generation process. These reviews attract internet users with stars and ratings to make informed decisions. It also showcases your credibility and provides better opportunities to improve your search engine rankings.

You must request your clients to drop reviews and ratings when you do business with you or visit your website. Moreover, please include a link in your newsletters to your yelp or Google business profile to encourage them to rate and review. It is an effective way to improve lead generation for financial advisors.

Grow with Video Marketing 

It is one of the most effective tools for financial advisors. Currently, YouTube is the most popular platform for video marketing. Clients and prospects use YouTube for entrainment, education, research product, and services. In fact, according to Hubspot, customers would rather watch a video about a service or product than read about it.

Source: Percentage of US internet users who watch Youtube, by age group, according to Statista

You can start a YouTube channel and make educational videos to answer client questions. These could be some of the questions that you can answer in your videos;

• How much should I save for my retirement?
• How to secure my future finance?
• How can a financial advisor help me achieve my financial goals?
• How to improve my investment portfolio?
• How to plan for early retirement?
• What to look for in a financial planner?

Conclusion

Lead generation for financial advisors is critical to ensure continuous business growth. For this reason, they are using both direct mail marketing and digital marketing to attract more customers to their business. PostGrid’s Print Mail API is the perfect way to launch an automated direct mail marketing campaign for financial advisor lead generation.

Sign up now to the PostGrid Print Mail platform to get the best lead generation for financial advisors.

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